About us
Our story
FOCS is three senior creatives who joined forces to build the studio we wanted to work with. Between us: a creative director, a design lead and an art director, with 25+ years of combined experience across fashion, beauty, lifestyle and luxury - based between Dubai and Berlin.
We're deliberately small. Every project runs through senior hands from first concept to final frame, with no layers in between. AI is what lets us work at the pace and scale of a much larger agency without giving up the eye, the craft, or the decisions behind every image. Those stay human.
Because we come from different corners of the creative world, there's very little we can't take on - campaign, e-commerce, brand identity, social content. Tell us the ambition and we'll build the route to it.
Meet the team
Maiysha Fotsch
Founder & Creative Director
Maiysha shapes FOCS’ creative direction with a sharp eye for story, culture, and the details that make brands feel unmistakably alive. Founder and creative director with 7+ years across fashion, beauty & lifestyle - blending visual communication, brand identity, and design to bring any creative vision to life.
Beatrice Bianchini
Design Lead & Creative Partner
Beatrice turns ambitious ideas into considered visual systems, bringing clarity, momentum, and precision to every project. With 10 years in visual communication, she has the trained eye of a designer who truly understands brand.
Anita Zaman
Art Director & Creative Partner
Multidisciplinary creative with 8+ years across startups, Web3, events, music, and hospitality - blending vision, craft, and strategy to shape how brands look, feel, and show up in the world.